Time to Freshen Up Your Menus

When is it really the right time?

How often you update your static or digital menu boards depends largely on strategy and availability. But a good rule of thumb is to update your menu at least twice a year to keep things fresh and exciting for your loyal customers.

It all depends on what you serve and what you're willing to pay for out-of-season goodies. If you serve up fresh and never frozen or locally sourced, you'll need to update it at least twice a year, if not more. It's a delicate balancing act. If you change your menu too often, your kitchen might get frustrated.

The most successful menus are profitable, approachable, and flexible. The culinary world is never static, and your menus should reflect that kind of fluidity.

Digital menu boards allow restaurants to update and customize their menus in real time easily. This flexibility is invaluable for promoting daily specials. Instead of making them feel like the world is their oyster, having dozens of options makes customers feeling paralyzed, then dissatisfied with the choice they make.

Finally, it saves you a lot of time and trouble later. Ultimately, most of the advantages of updating regularly boil down to saving you time and effort at a later date. Updates are a painless way to minimize the chances of more serious issues that require troubleshooting, time, and money.

How to Know When It's Time for an Update

• Not Every Menu Board is Digital.
• Your Organization is Rebranding.
• You're Opening More Locations.
• It's Time for a Remodel or Refresh Cycle.
• Maintenance is Becoming Problematic.