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Getting excited about digitisation of your menus could actually change your business around.

This year, we'll be seeing a whole lot more texture in graphic design, including within typography, for a surrealist vibe. In another back-step towards the mid-century, geometry in design is on the rise with geometric shapes, patterns, and fonts sure to be a big focus in 2024.

An important product design trend will be designing with the users' emotions in mind. A designer who can appeal to the users' emotions often makes successful products that users have a deep attachment to. An impactful way to evoke emotion from users is to design with a narrative in mind.

In particular, 2024 should see signage of minimalist design: clean lines, modest typography, and simple colour palettes that convey messaging effectively and easily. It's all about subliminal messaging and creating a user focused experience in branded environments.

Experts expect to see more interactivity in the digital signage market within the coming years. This will likely be driven by emerging technology such as AI as well as underused technology such as augmented reality (AR), facial recognition and motion interaction.

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July 9, 2024 • 5:47PM

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